The 1st of March saw the second Tourism sumit for Argyll and the Isles held at the spectacular Portavadie Marina. Argyll and the Isles Strategic Tourism Partnership was the host of the event, in partnership with the Council and other stakeholders. The Partnership is chaired by Mike Story from Mull, with Dave Curry from Holiday Mull, and myself, representing the Argyll and the Isles Federation of Small Business as this areas representitves. Our joint aim is to bring tourism together under one heading, with the common aim of joint promotion and representation.
Argyll and The Isles Tourism Coop Ltd. (AIT). This is a new company now being set up setting up to receive funding and deliver the actions required to develop tourism. It is a cooperative company, because it must belong to the members of the 28 marketing groups. The company will have no outside shareholders and Directors will be elected from members of the various marketing groups. AISTP will continue to act as the strategy group.
I think that all of the area has realised that it is time to ‘raise the bar’ on our efforts to develop Tourism and give the visitor a first class experience. The advent of Social Media and ‘Feeds’ has meant that content can be dynamic and exciting. Facebook, Twitter and Youtube are but three of the mediums that can be developed.
‘Together we are Stonger’ was the phrase that came across strongly, from both the guests and speakers like the SNP minister Mike Russel. To that aim we should all now work.